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酒店管理中制定价格的决定因素
Posted on 八月 26th, 2009 No commentsRate Fences 定价因素
Examples 举例
Room-Related 房间相关因素
Basic product 基本
Room type 房类 Room location or view景观及位置 Room furnishings装修 Amenities 设施
Free breakfast, airport pick up, etc.免费早餐， 机场接送 Toiletries 洗漱用品 Valet parking 停车服务 Service level 服务等级
Priority check-in 优先入住 Dedicated service hotlines 服务专线 Personal butler 私人管家 Transaction Characteristics 订单成交特点
Time of booking or
Reservation
预定时间
Discounts for advance purchase预订优惠 Location of booking or
Reservation
预定来源
Guests booking rooms from different countries are charged different prices地方价格差异 Customers making their reservation on-line are charged a lower price than those making a reservation by phone
网络与电话预订的价格差异
Consumption-related 消费相关
Time or duration of use 入住时间 Minimum length of stay 最少入住时间 Saturday night stay 周六晚上 Location of consumption 酒店所在地
Price depends on departure location, especially in international travel 价格以起程地点算 Prices vary by location (between cities, city center versus edges of the city) 相同酒店不同地点价格差异 Guest-Related 客人相关
Frequency or volume of Consumption 消费量和频率
Member of certain loyalty-tier (e.g., platinum member) get priority pricing, discounts or loyalty benefits会员级别价格差异 Group membership
团体优惠
Child, student学生，老人 Affiliation with certain groups 协议单位 Corporate rates 集团客户 Size of customer group
团队成员数量
Group discounts based on size of group团队人数 Geographic location
客户来源
Local customers are charged lower rates than tourists 本地与外地客户的价格差异 Customers from certain countries are charged higher prices than other country国家价格差异 Leave a reply