酒店管理中制定价格的决定因素

By | 2009年8月26日

Rate Fences  定价因素

Examples  举例

Room-Related

房间相关因素

Basic product

基本

Room type 房类
Room location or view景观及位置
Room furnishings装修
Amenities

设施

Free breakfast, airport pick up, etc.免费早餐, 机场接送
Toiletries 洗漱用品
Valet parking 停车服务
Service level

服务等级

Priority check-in 优先入住
Dedicated service hotlines 服务专线
Personal butler 私人管家
Transaction Characteristics

订单成交特点

Time of booking or

Reservation

预定时间

Discounts for advance purchase预订优惠

Location of booking or

Reservation

预定来源

Guests booking rooms from different countries are charged different prices地方价格差异

Customers making their reservation on-line are charged a lower price than those making a reservation by phone

网络与电话预订的价格差异

Consumption-related

消费相关

Time or duration of use 入住时间 Minimum length of stay 最少入住时间
Saturday night stay 周六晚上
Location of consumption

酒店所在地

Price depends on departure location, especially in international travel 价格以起程地点算
Prices vary by location (between cities, city center versus edges of the city)  相同酒店不同地点价格差异
Guest-Related

客人相关

Frequency or volume of Consumption 消费量和频率

Member of certain loyalty-tier (e.g., platinum member) get priority pricing, discounts or loyalty benefits会员级别价格差异

Group membership

团体优惠

Child, student学生,老人
Affiliation with certain groups 协议单位
Corporate rates 集团客户

Size of customer group

团队成员数量

Group discounts based on size of group团队人数

Geographic location

客户来源

Local customers are charged lower rates than tourists    本地与外地客户的价格差异
Customers from certain countries are charged higher prices than other country国家价格差异

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